How Much Does Website Copywriting Cost?
The short answer: Website copy typically runs from about $100 to $1,000 per page, with homepages often higher. Prime Web Design puts mid-level writers at $200 to $350 per page, while Salted Pages reports averages of $650 to $1,000 for experienced copywriters. AWAI quotes homepages at $450 to $4,500 and information pages at $250 to $750.
If you're launching a new company site or rewriting outdated service pages, you're probably asking a simple question. How much does website copywriting cost?
The wide range of pricing across the industry can feel confusing. Budget marketplace gigs sit at one end, and at the other, AWAI's guide has homepages running into the thousands.
Knowing what goes into a project helps you budget with clarity and avoid overpriced fluff. In this guide, I'll walk you through published industry benchmarks, what drives the price of each page, red flags to watch for, and how I structure my own rates.
Real Benchmarks for Website Copywriting Rates
When you look across the web, website copywriting rates vary widely based on who you hire, their experience level, and the scope of your project.
To give you a realistic picture, here is a comparison of published rate guides from reputable industry sources:
| Source | What they quote | Notes |
|---|---|---|
| AWAI | $450 to $4,500 for homepages, $250 to $750 for info pages | Small 5-6 page SEO site runs $1,500 to $3,500; optimizing page is $100 to $400 |
| Salted Pages | $650 to $1,000 per page average | Their 5-page studio package costs $6,000 to $7,000; you can spend as little as $100 per page |
| Prime Web Design | $100 to $500+ per page across writer experience tiers | 8-10 page small business site runs $1,600 to $4,000 with a mid-level writer |
| Rehan Jamshed (me) | $80 per page up to 1,200 words | Service and location pages, same rate as articles |
The numbers behind these benchmarks highlight how different providers structure their fees. AWAI (American Writers & Artists Institute) notes that a small five to six-page website using SEO strategies runs between $1,500 and $3,500. Optimizing an existing page for search runs $100 to $400 per page.
US copywriting studio Salted Pages points out that while you can spend as little as $100 per page, the average for quality copy from experienced writers is $650 to $1,000 per page. For their own studio packages, a 5-page project costs between $6,000 and $7,000.
Agency Prime Web Design breaks pricing down by writer background. They quote entry-level copywriters at $100 to $200 per page, mid-level writers at $200 to $350, and experienced writers at $350 to $500+ per page. For an 8 to 10 page small business site, they estimate $1,600 to $4,000 with a mid-level writer.
How Much Does Website Copywriting Cost by Page Type?
Not every page on your website demands the same amount of time, research, or messaging focus. How much does website copywriting cost when you break it down by page type?
Homepage. Your homepage has to say what you do, build trust and point people to your services. AWAI's guide calls it the most important page on a site and often the most difficult to write, and places homepage fees between $450 and $4,500.
Service pages. Service pages explain what you offer and give people a reason to contact you. They usually sit between an information page and a homepage in effort.
Information pages. AWAI quotes information pages (how-to content and product reviews) at $250 to $750 per page. Prime Web Design says a "page" usually means 500 to 1,500 words.
About and story pages. Your about page builds trust by introducing your background and values. It requires careful tone matching so you sound approachable without bragging.
If you're also planning regular articles alongside your core site pages, you can check what an SEO blog post costs to compare standalone article rates with permanent web copy.
Key Factors That Drive Website Copywriting Prices
Why is there such a big gap between a $100 page and a $1,000 page? A few factors usually explain it.
Research depth. A thorough copywriter studies what ranks, checks facts, spots what competing pages miss, and tries your product if there is one.
Page importance. A core homepage or flagship service page carries heavy commercial weight. Writers spend extra time refining headlines, value propositions, and calls to action for those high-traffic pages.
SEO work. Writing that's built for search covers the keyword, the reason people search it, the heading structure and the meta title and description. That's extra work, and it's worth asking whether a quote includes it.
Revisions and edits. Refining a draft takes collaboration. Clear pricing should include standard revision rounds so you aren't hit with surprise hourly invoices when requesting adjustments.
Per Page vs Per Word vs Per Project Pricing
Writers and agencies use different models to bill for their time. Understanding how web copywriting rates are calculated helps you compare proposals fairly.
Per page pricing. You pay a set fee per page, which makes budgeting straightforward.
Per word pricing. Some writers charge per word. For web copy that can reward length, when shorter is often clearer.
Per project pricing. Some studios bundle pages into a fixed package. For example, Salted Pages charges $6,000 to $7,000 for a 5-page package. This suits businesses wanting a complete turnkey overhaul.
When you calculate your overall website content writing cost, fixed per-page rates usually offer the clearest predictability. You know exactly what each deliverable costs before work starts.
Keeping your total website copywriting cost predictable allows you to expand your site page by page without risking budget overruns.
What You Should Get for Your Money
When you hire a professional copywriter, you aren't just buying words on a screen. You're paying for a structured process that produces clear, ready-to-publish copy.
Here's what I'd expect from any writer:
First, a clear brief. You and your writer agree on the target keyword, website goals, and target audience before writing begins. If you don't have a brief ready, a good writer will help you build one.
Second, thorough research. The writer reviews competing pages that rank, checks facts, identifies content gaps, and learns your business offerings.
Third, structured drafting. You should receive clean copy with formatted headings (H1, H2, H3), body text, and optimized meta titles and meta descriptions.
Fourth, clean delivery. A single, well-organized Google Doc makes reviewing and sharing feedback simple for your team.
Fifth, revisions. Ask how many rounds are included before you start. If you want a full-service approach, explore my website content writing services.
Questions to Ask Before You Hire a Writer
Hiring the wrong writer wastes time and leaves you with generic text you have to rewrite yourself. Asking a few direct questions up front protects your budget.
Here are four practical questions to ask any prospective copywriter:
- Do you write the copy yourself, or do you use AI tools? You deserve a straight answer to this one.
- How do you research my market and competitor pages? A capable writer reads what already ranks on search engines and identifies what those pages miss.
- Can I see live samples on real client websites? Look for published work on actual business sites rather than unverified PDF mockups.
- Are revision rounds included in your rate? Confirm the editing policy beforehand so you don't face unexpected extra fees for minor adjustments.
Where My Pricing Sits for Website Copy
Here's how I work. I'm Rehan Jamshed, a freelance SEO content writer based in Lahore, Pakistan, and I've been writing for clients since 2019.
I hold a 5.0 average from 366 Fiverr reviews (359 five-star). Client solobor from Ukraine shared: "Exceptional work with deep research on the topic." Client conuigbo from the US noted: "He took the time to understand the audience and wrote with empathy, clarity, and purpose." Client perfectlayou695 from the UK wrote: "He works exceptionally well to the brief that we set and completed the work on time."
I don't use AI to write client copy. One client tested an article through Scribbr's AI detector and attached the result to their review: 0% likely AI, 100% human-written.
My service and town pages are live for Gem Plastering ("Plastering in Hornchurch"), The Essex Garden Co ("Garden Design Upminster") and 24 Hour Crane Lifting ("Mini Crane Hire in London"). You can see more in my live samples.
My pricing is fixed by word count, and service and location pages are priced the exact same way as blog articles:
- $80 for pages up to 1,200 words.
- $130 for pages up to 2,000 words.
- $320 for a monthly pack of 4 articles (up to 1,200 words each).
- About $7 per extra 100 words for longer requirements.
You always get an exact fixed price before any project begins.
So, how much does website copywriting cost? Anywhere from about $100 to several thousand dollars a page, depending on who writes it and how important the page is. Whatever you pay, ask for a fixed price, real research and revisions. Send me your pages and I'll send you a fixed quote!
Frequently Asked Questions
How Much Does a Single Website Page Cost?
My standard rate is $80 per page for up to 1,200 words, for service and location pages. Across the broader industry, Prime Web Design notes that entry-level writers charge $100 to $200 per page, while mid-level writers charge $200 to $350 per page.
Do You Use AI Tools to Write Website Copy?
No. Every page is researched and written by me.
What Is Included in Your Website Copywriting Process?
Every project follows the same steps: the brief, research into what ranks and what competitor pages miss, a clean Google Doc with headings and meta tags, and revisions. You always receive an exact fixed price before work begins.
Are Revisions Included in the Quoted Rate?
Yes, revisions are included in the quoted price. You review the draft in Google Docs and leave notes, and I revise it.